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File photo: Snapchat will no longer promote President Donald Trump's account on its platfrom in the wake of his controversial comments on ongoing protests across the US.
Patrick Semansky/Associated Press
File photo: Snapchat will no longer promote President Donald Trump’s account on its platfrom in the wake of his controversial comments on ongoing protests across the US.
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By Donie O’Sullivan | CNN

Snapchat will no longer promote President Donald Trump’s account on its platfrom in the wake of his controversial comments on ongoing protests across the US, the company announced Wednesday.

Trump’s account is regularly spotlighted in Snapchat’s “Discover” feature, which also highlights content from celebrities and news organizations.

“We are not currently promoting the President’s content on Snapchat’s Discover platform. We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,” Rachel Racusen, a spokesperson for Snap, Snpachat’s parent company, said in a statement Wednesday.

“Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America,” Racusen said.

The President’s account remains on the platform.

The decision marks an escalation in the tensions between the Trump administration and some social media companies.

Last week, Twitter for the first time affixed a fact-check label to multiple Trump tweets about mail-in ballots and days later put a warning label on a tweet from Trump about the protest, in which he warned: “when the looting starts, the shooting starts.” Facebook chose not to act on identical posts that appeared on its platform.

Trump signed an executive order last week targeting social media companies after Twitter’s move, in what he claimed was an attempt to “defend free speech from one of the gravest dangers it has faced in American history.”