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WESMINSTER, COLORADO - JULY 31: U.S. Senate candidate Andrew Romanoff speaks to a crowd of supporters July 31, 2019 at Navah Coffee House. He is challenging Cory Gardner (Photo by Daniel Brenner/Special to the Denver Post)
WESMINSTER, COLORADO – JULY 31: U.S. Senate candidate Andrew Romanoff speaks to a crowd of supporters July 31, 2019 at Navah Coffee House. He is challenging Cory Gardner (Photo by Daniel Brenner/Special to the Denver Post)
DENVER, CO - FEBRUARY 21:  Justin Wingerter - Staff portraits at the Denver Post studio.  (Photo by Eric Lutzens/The Denver Post)
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U.S. Senate candidate Andrew Romanoff launched his first television ad on Wednesday, a 30-second, straight-to-camera talk about health care.

“It shouldn’t take a crisis to teach us our health care system is broken,” says a solemn Romanoff, who was speaker of the Colorado House and president of Mental Health Colorado before running for U.S. Senate.

“If you have enough money, you can buy the best care in the world. If you’re an insurance company, you can even buy Congress,” he adds. “I’m Andrew Romanoff. I approve this message and I’m running for the Senate because when you’re fighting for your life, you shouldn’t have to worry about how to pay for it.”

Health care reform has been a top campaign topic for Romanoff, who supports a single-payer, or Medicare for All, approach. He’ll face John Hickenlooper in a Democratic primary June 30, and the winner will take on Sen. Cory Gardner, a Yuma Republican, in November.

“Andrew Romanoff’s unabashed support for Medicare for All and the far-left agenda championed by Bernie Sanders and Alexandria Ocasio-Cortez would put Colorado’s rural hospitals, jobs, and economic growth at risk,” said Joanna Rodriguez, a spokeswoman for the National Republican Senatorial Committee.

Romanoff’s campaign says the ad will air on Denver TV networks and cable, as well as digital outlets, between now and June 30. The campaign says it spent more than $160,000 on ad time this week alone.

Gardner has debuted two TV ads, and Hickenlooper has begun broadcasting one. All three candidates have focused on themselves in their ads, eschewing attacks.