‘Underestimate Boston at your peril’: Bored Ben Affleck plots a new path in Dunkin’ ad

Ben Affleck is not bored or sad. Rather, Massachusetts’s favorite Boston accent ambassador is simply watching, and plotting. Or so the actor and director (and Cambridge native) claims in his new ad for Dunkin’, which debuted during the Grammy Awards Sunday night.

Confronted with a chyron declaring him “The Boredest Man in the World” at last year’s Grammy ceremony, Affleck plots his revenge: “Keep laughing. He’s bored. No. Steady. Always watching.”

“I can do that. How hard can it be?” he declares about the music icons on the Grammy stage, before beginning to plot his own pop superstardom, iced coffee in hand.

From there, the one-minute advertisement chronicles Affleck’s attempts at beat-producing, developing a pop persona (“B.Lo”?), and embracing social media with Charli D’Amelio. (“Who is TikTok?,” Affleck asks the Connecticut-based TikTok superstar.)

“They tell you you’re no good. You’re a goofy, middle-aged, clumsy white guy with no rhythm and you can’t sing on key. You’re not coordinated. That means I can’t be a pop star? Underestimate Boston at your peril,” he declares to no one in particular.

Watch the full ad below:

And also the outtake where he explains to D’Amelio his experience working on movies (“a long-form entertainment that were popular in the 20th century”).