Fruity Pebbles is continuing its yearlong 50th birthday celebration — this time as a candy bar.
Things have gotten much more sweeter for the iconic cereal brand, which has already been transformed into ice cream, coffee creamers, cosmetics and apparel to commemorate the milestone.
The Philadelphia-headquartered Frankford Candy has launched the new Fruity Pebbles Birthday Cake Candy Bar, which rolls out this month nationwide.
The new Fruity Pebbles Birthday Cake Candy bar features real Fruity Pebbles cereal pieces in a classic vanilla birthday cake and frosting flavor. The king-size candy bar will be available both in a single-serve 2.75 ounce and an 18-count multi-pack available at Walmart and online at FrankfordCandy.com.
“The Pebbles cereal brand has been a colorful and flavorful source of inspiration for kids and kids-at-heart for 50 years,” Post Consumer Brands licensing chief Leah Broeders said in the announcement.
The new candy bar joins Frankford’s existing Pebbles cereal candy bar lineup that includes a Fruity Pebbles Candy bar with a cereal milk flavor and milk chocolate Cocoa Pebbles Candy bar with a cocoa flavor.
“At Frankford Candy, we are committed to making fans smile by creating fun and memorable experiences through our products,” Frankford Candy director of business development Molly Jacobson added. “The Pebbles brand shares a similar philosophy, which is why our partnership makes perfect sense.”
The beloved breakfast staple was first launched in 1971 after Post secured licensing rights from Hanna-Barbera, becoming the first brand ever created around a TV show character with the cereal named for Fred and Wilma Flintstone’s daughter, Pebbles, from “The Flintstones.”
